Get ready, blind box enthusiasts! Pop Mart’s Labubu The Monsters Big Into Energy Vinyl Plush Pendant Blind Box Series is here to electrify your collection with a burst of tie-dye brilliance. Launched on April 24, 2025, these plush Nordic elves are stealing hearts with their bold colors and larger-than-life personalities. I’ve combed through X, Reddit, TikTok, and news sources like The New York Times and Hollywood Reporter to bring you the ultimate lowdown on this dazzling series. From the eye-catching designs to the community frenzy, here’s why these Labubus are a must-have—and where they might stumble. Let’s jump into the colorful chaos and see if these plushies are worth your collection’s spotlight!
What’s the Buzz About Big Into Energy?
The Big Into Energy series is Pop Mart’s boldest Labubu drop yet, blending plush charm with a psychedelic twist. These 6-7 inch vinyl plush pendants feature a unique tie-dye finish, making each piece a one-of-a-kind treasure. The lineup includes six core characters—Love, Happiness, Loyalty, Serenity, Hope, and Luck—each tied to the five elements (Metal, Wood, Water, Fire, Earth) and bursting with symbolic vibes. There’s also a secret mystery figure with a 1-in-72 chance of appearing, keeping the thrill factor sky-high. Priced at $28 per blind box or $168 for a sealed case of six, these are a premium pick compared to Pop Mart’s standard $13.50 boxes.
With celebrities like Rihanna, BLACKPINK’s Lisa, and Dua Lipa sporting Labubus on their designer bags, the hype is undeniable, as noted in a 2025 New York Times article. Each plush boasts painted toes, glittery eyes, and a signature snaggletooth in matching colors, delivering that mischievous Labubu charm we can’t resist. The series taps into the cultural zeitgeist, blending kawaii aesthetics with emotional resonance, making it a standout in the blind box world.
The Highlights: Why Big Into Energy Shines
Here’s what makes this series a collector’s dream:
- Vibrant Tie-Dye Designs: The random tie-dye technique is the star of the show. Each Labubu rocks a unique gradient, from fiery reds to cool blues, ensuring no two are identical. Pop Mart’s marketing calls it a “spectrum of colors” that matches each character’s energy, and collectors on X are losing it over the look. TikTok’s #BlindBoxUnboxing tag is flooded with videos showcasing these rainbow-hued plushies, with fans raving about the glittery eyes and bold patterns, as highlighted by Hollywood Reporter. The tie-dye effect adds a fresh, artistic flair that sets this series apart from more traditional designs.
- Meaningful Themes: Each character embodies a unique energy—Love sparks warmth, Hope inspires, Serenity brings calm, Luck delivers fortune, Happiness radiates joy, and Loyalty stands steadfast. Reddit collectors are loving the emotional connection, with one user snagging Luck and calling it their “new good-luck charm” for their backpack. These themes resonate deeply, turning each plush into more than just a collectible—they’re like tiny talismans for life’s big moments.
- Star Power and Cultural Cachet: Labubu has gone from niche to global phenomenon, with celebs like Rihanna, Dua Lipa, and Emma Roberts turning these plushies into fashion must-haves, as reported by The New York Times. Pop Mart’s leaned into the trend, with fans lining up at 4:45 a.m. for their LA pop-up and Harrods drops, showing the series’ massive appeal. X posts from Pop Mart call these “OOTD essentials,” and they’re spot-on—these plushies are practically fashion accessories now.
- Premium Craftsmanship: Made of polyester fiber with PVC and iron wire for structure, these plushies are soft, sturdy, and built to last, whether dangling from your bag or chilling on a shelf. Amazon reviews praise their “authentic” quality, with one parent noting their kid’s Happiness figure was “adorable and well-made”. The attention to detail—glittery eyes, painted toes, and vibrant snaggletooths—elevates these beyond typical blind box fare, making them feel like premium collectibles.
- Collector’s Thrill: With a 1-in-72 shot at the secret figure, the chase is real. A sealed case ($168) boosts your odds of completing the set or scoring the mystery plush, and collectors are buzzing about it on Reddit’s r/LabubuDrops. The rarity factor, combined with the series’ cultural hype, makes these a hot commodity for serious collectors looking to flex their finds.
- Versatile Appeal: These plushies aren’t just for collectors—they’re perfect for anyone who loves kawaii culture or wants to add a pop of personality to their style. At 6-7 inches, they’re big enough to stand out but small enough to clip onto a bag or display on a desk. The emotional themes also make them thoughtful gifts, resonating with both casual fans and die-hard collectors.
The Drawbacks: Where It Falls Short
No blind box series is flawless, and Big Into Energy has a few quirks to consider:
- Premium Price Tag: At $28 per box, these are a splurge compared to budget-friendly options like tokidoki’s $8 Unicorno Lite boxes or Pop Mart’s standard $13.50 lines. Amazon reviewers have called out resellers charging set prices for single boxes, with one noting it’s “way too expensive compared to Pop Mart’s site”. In a market where blind box prices are climbing—some hitting $25-$40—this series leans toward the high end, which might strain budgets.
- Reseller Frenzy: The Labubu craze has scalpers in overdrive. Confirmed figures are selling for $45-$60 on eBay, and Reddit users report pre-order shipping costs as high as $81.37. StockX prices for sealed cases are climbing, and rare figures could hit triple digits, reflecting the series’ high demand. This resale madness can make it tough to snag these at retail, frustrating collectors.
- Quality Concerns: While most reviews are positive, some Amazon buyers noted minor flaws compared to other Labubu series like Have a Seat or Wings of Fortune, with one saying, “Love my Serenity, but the face is slightly off-center”. These issues are rare but worth noting for collectors who expect perfection, especially at this price point.
- Blind Box Risk: The 1-in-72 odds for the secret figure mean you might need to drop serious cash to complete the set. X users like @blackmetalsnake have vented about the “gambling” aspect, saying it’s “frustrating to buy multiple boxes for one figure”. Pop Mart’s no-return policy on opened boxes means duplicates are your problem to trade or sell, adding to the risk.
- Sell-Out Chaos: These sold out in minutes on Pop Mart’s site, leaving fans scrambling to secondary markets like KicksCrew or StockX, as noted by Hollywood Reporter. Reddit’s r/LabubuDrops is full of collectors begging for restock updates, with one user joking, “I swore I didn’t need another Labubu… then bought six!”. The scarcity can make hunting these down a stressful experience.
Why You Need to Collect the Labubu Big Into Energy Series
If you’re on the fence, here’s why the Big Into Energy series deserves a spot in your collection:
- Unique Aesthetic Appeal: The tie-dye designs are unlike anything else in the blind box world, offering a bold, artistic vibe that stands out. Whether you’re displaying them on a shelf or clipping them to your bag, these plushies are conversation starters that scream individuality.
- Emotional Connection: The themes—Love, Happiness, Loyalty, Serenity, Hope, and Luck—make these more than just toys. They’re like little reminders of life’s big feelings, perfect for collectors who want their treasures to mean something. Snagging Hope or Luck feels like carrying a piece of positivity with you.
- Cultural Phenomenon: With A-listers like Rihanna and Lisa rocking Labubus, these aren’t just collectibles—they’re a cultural moment. Owning one connects you to a global trend that’s dominating fashion and social media, as seen in The New York Times coverage.
- Investment Potential: The resale market is hot, with rare figures fetching high prices. If you score the secret figure or a full set, you could turn a profit on platforms like StockX, where Labubu trades are up 7,000% year-on-year. Even if you don’t sell, the bragging rights of owning a rare piece are worth it.
- Community Vibes: Collecting these plugs you into a passionate community. From TikTok unboxing videos to Reddit trading threads, you’ll find fans sharing tips, trades, and excitement. Joining groups like r/LabubuDrops can help you score deals and avoid scalpers.
- Versatile Display Options: At 6-7 inches, these plushies are perfect for multiple uses—bag charms, desk decor, or shelf stars. Their size and durability make them ideal for showing off your style, whether you’re a casual collector or a kawaii enthusiast.
How Does It Compare?
In the Labubu universe, Big Into Energy stands out for its vibrant tie-dye and meaningful themes. The Exciting Macaron series ($30) is cute but leans pastel and dessert-themed, while Have a Seat ($30) focuses on fluffy fur without the elemental depth. The Coca-Cola collab feels more commercial and less artistic. Compared to tokidoki’s $8 Unicorno Lite: Liquid Chrome, Big Into Energy is pricier but offers a larger, plushier collectible with a fashion-forward edge (tokidoki). Genshin Impact Sticker Wafers ($1.80) are budget-friendly but lack the tactile appeal. Labubu’s size, softness, and star power make it a premium contender in the blind box market.
The series also holds its own against other Pop Mart lines. The Wings of Fortune series ($30) is stunning but lacks the emotional narrative, while the Labubu The Monsters Blind Box ($13.50) is smaller and less plush. Big Into Energy’s unique tie-dye and larger size give it a distinct edge, appealing to collectors who want something bold and versatile.
Who Should Snag These?
This series is perfect for:
- Labubu Enthusiasts: If you’re all about Pop Mart’s Nordic elves, the tie-dye designs and elemental themes are a must-add to your collection.
- Style-Conscious Collectors: With celeb endorsements and vibrant colors, these plushies are ideal for jazzing up your bag or outfit, as seen in Hollywood Reporter.
- Gift Buyers: At $28, they’re a great gift for teens or adults into kawaii culture (not for kids under 10 months, per the safety warning).
- Resale Savvy: The secret figure and high demand make these a potential goldmine for resellers, especially with the resale market booming
If the blind box gamble stresses you out or $28 feels too steep, consider trading on Reddit’s r/labubu or waiting for a restock to dodge scalper prices.
The Bigger Picture: Labubu’s Place in the Blind Box World
The Big Into Energy series arrives at a time when blind boxes are hotter than ever, but also facing scrutiny. The market, valued at $3.5 billion in 2024 and projected to hit $7.2 billion by 2033, is driven by social media and celebrity endorsements. However, rising prices—some boxes now hitting $25-$40—have sparked debate, with collectors like @baroquebl00d on X noting the jump from $8-$15 to $25-$40 as “criminal”. Big Into Energy’s $28 price tag reflects this trend, driven by premium materials, celebrity hype, and the resale market’s frenzy, as noted in Vogue Business.
Pop Mart’s global expansion, with over 130 stores and “Robo Shops” in places like Selfridges, has fueled Labubu’s rise, but it’s also pushed prices higher. The series’ tie-dye aesthetic and emotional themes tap into the cultural moment, blending nostalgia with modern flair. Collectors are drawn to the tactile joy of plushies and the thrill of the chase, but the high cost and sell-out stress highlight the need for brands to balance accessibility with exclusivity.
Tips for Collecting Big Into Energy
To make the most of this series, try these strategies:
- Set a Budget: With boxes at $28 and cases at $168, decide how many you’re willing to buy to avoid overspending. Consider splitting a case with friends to boost your odds of getting the secret figure.
- Join Trading Communities: Reddit’s r/labubu and X are great for trading duplicates, helping you complete the set without breaking the bank.
- Watch for Restocks: Follow Pop Mart’s socials and sign up for their newsletter to catch restocks before scalpers do.
- Check Authenticity: Stick to official retailers or trusted platforms like StockX to avoid fakes, which are popping up on eBay.
- Showcase Your Collection: Use these plushies as bag charms or desk decor to flaunt their vibrant designs, and share your unboxings on TikTok to join the community buzz.
Final Verdict
The Pop Mart Labubu Big Into Energy Vinyl Plush Pendant Blind Box Series is a vibrant, plushy triumph that’s got collectors hooked. The tie-dye designs, meaningful themes, and celebrity-driven hype make these a standout, even at $28 a pop. Minor quality hiccups and the blind box gamble are drawbacks, but the craftsmanship, cultural cachet, and community excitement more than make up for it. Whether you’re chasing Luck, styling your bag with Serenity, or hunting the secret figure, these Labubus bring serious energy to your collection. I’m giving them a 4.7/5 stars—knocking off a smidge for the price and sell-out stress. Ready to add some rainbow vibes to your life? Snag these before they’re gone and join the Labubu craze!
